Jan 27, 20212 minA recent development for Position marksThe Court of Justice for the European Union (CJEU) clarified the assessment of a position mark's distinctiveness in Aktiebolaget...
Jan 24, 20212 minThe limits of shape protection: The Gömböc exampleIt is very challenging to obtain a legal monopoly in a shape. The easiest solution is to file one or more registered designs within the...
Jan 19, 20213 minFuture gazing in a time of global crisisThere is no doubt that we are living through an unstable time. The pandemic has changed daily life for everyone. Politics are far from...
Dec 24, 20202 minBrand extensions beware! You take a famous car company with a well known trade mark, say Ferrari, and decide that you can get an entirely new revenue stream...