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European Fashion Law

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    Can UK courts grant pan-EU injunctions in proceedings began pre-Brexit ?
    • Jan 29
    • 2 min

    Can UK courts grant pan-EU injunctions in proceedings began pre-Brexit ?

    In short, yes: the UK courts can grant a pan-EU injunction in proceedings that were pending on 31 December 2020, the day the UK left the EU. That was the conclusion of Sir Julian Flaux, Chancellor of the High Court, in his judgment in a dispute between Easygroup and Beauty Perfectionists (& others) over the latter’s use of the name easyCOSMETICS. Under the EUTM Regulation, EU member states can designate national courts as EU trade mark courts. These courts have jurisdiction t
    The post-Brexit clock is ticking - don't miss out!
    • Sep 2, 2021
    • 1 min

    The post-Brexit clock is ticking - don't miss out!

    We first wrote about the impact of Brexit on UK trade marks over a year ago. We are now over 6 months in since the UK's departure from the EU and rapidly approaching the end of the transitional arrangements. 30 September 2021 is the deadline for filing a new UK application and claiming priority from an earlier EU trade mark application. This only applies if the EU mark was filed on or before 31 December 2020. Other important changes Separate trade mark filings are now require
    What does MADE IN BRITAIN mean?
    • Jun 14, 2021
    • 2 min

    What does MADE IN BRITAIN mean?

    After the many logistical issues posed by both Brexit and the pandemic and with sustainability at the forefront of everyone's mind, it is perhaps not surprising that there has been a 130% increase in businesses accepted to use the MADE IN BRITAIN mark on their goods. (Many more have applied but not met the relevant criteria.) What is the legal framework that underpins this brand name and what exactly does "Made In Britain" mean? Can anyone use MADE IN BRITAIN? Made in Gre
    Future gazing in a time of global crisis
    • Jan 19, 2021
    • 3 min

    Future gazing in a time of global crisis

    There is no doubt that we are living through an unstable time. The pandemic has changed daily life for everyone. Politics are far from stable – this impacts many things, not least international trade. The origins of established brands are coming under the microscope. The economic good times (such as they were in the wake of the global financial crisis) are over. With recession set as the new normal, it is clear that things will be in flux for a long time to come. It is hard t
    Protecting digital designs - the clock is ticking
    • Nov 26, 2020
    • 2 min

    Protecting digital designs - the clock is ticking

    Designs are one of the key IP rights for the gaming and fashion industries but they are complex and consequently poorly understood. There are two key categories of design: registered and unregistered designs. They are best known for protecting three dimensional products but a little known fact is that they can also protect logos and graphical user interfaces. Given the shift to remote and virtual living, protecting digital assets is more important than ever. The European Comm
    What happens if the trade mark you use in practice is different to your registration?
    • Oct 28, 2020
    • 2 min

    What happens if the trade mark you use in practice is different to your registration?

    Branding and trade mark use can change in subtle (and not so subtle) ways over time. For example, it may be used in a different typeface, a different colour or together with another device mark. This creates a problem for trade mark holders as, in the EU if you have not used a trade mark for some of the goods and services for which is it is registered, once the initial 5 year grace period after registration is over, anybody may apply to revoke the trade mark on the basis that
    Don't lose your rights after Brexit
    • Oct 4, 2020
    • 3 min

    Don't lose your rights after Brexit

    We first wrote about the impact of Brexit over a year ago back in a pre pandemic era. Although we still don't have a deal. The outcomes outlined in that post are likely to apply from 1 January 2021 (i.e. the end of the Brexit transition period). It is no longer possible to file an EU mark and get it registered before the end of the transition period (31 December 2020). Therefore all new EU trade mark filings will need to be filed separately in the UK if trade mark rights in t
    Don't lose your rights after Brexit
    • Oct 4, 2020
    • 3 min

    Don't lose your rights after Brexit

    We first wrote about the impact of Brexit over a year ago back in a pre pandemic era. Although we still don't have a deal. The outcomes outlined in that post are likely to apply from 1 January 2020 (i.e. the end of the Brexit transition period). It is no longer possible to file an EU mark and get it registered before the end of the transition period (31 December 2020). Therefore all new EU trade mark filings will need to be filed separately in the UK if trade mark rights in t
    Online counterfeits - the Alibaba, Police and Brand perspective
    • Sep 20, 2020
    • 5 min

    Online counterfeits - the Alibaba, Police and Brand perspective

    Some luxury brands still choose to not operate an online presence. Whether this is sustainable in the long term is unclear. Regardless of company strategy, you need to protect your brand online irrespective of whether you choose to operate online. The Luxury Law Summit included a fascinating panel discussion between Luna Bianchi (IP Counsel at Ermenegildo Zegna), Peter Ratcliffe (Manager of PIPCU, part of City of London police which investigates online crime in England and Wa
    The human cost of exclusion
    • Sep 6, 2020
    • 2 min

    The human cost of exclusion

    The Luxury Law Summit looked at many business and legal issues but one of the great themes across the day was collaboration. Many thousands of dollars are regularly awarded in cases based on profiling or exclusion. It's not just about doing the right, thing, there's a compelling business case for taking inclusion seriously explained Christopher Lacy (Parsons). Christopher explained that luxury often falls short of true inclusivity and neglects key demographics which are impor
    What does the Platform to Business Regulation mean for fashion?
    • Sep 6, 2020
    • 2 min

    What does the Platform to Business Regulation mean for fashion?

    The new Platform to Business Regulation (P2B regulation) applies across the EU from 12 July 2020. This Regulation is part of the EU's Digital Single Market Strategy. As the EU press release explains, the P2B Regulation is the first-ever set of rules creating a fair, transparent and predictable business environment for smaller businesses and traders on online platforms. The Regulation is intended to create a fairer balance between online platforms and online search engines. It
    Protecting your brand Apple style
    • Sep 5, 2020
    • 3 min

    Protecting your brand Apple style

    Scott Gilen (Director of IP Enforcement Global at Apple) spoke at the Luxury Law Summit about how his team stops Apple fakes (both digital and physical) around the world. Understandably, their primary focus is on counterfeits that could be harmful to consumers such as fake iPhones, parts and accessories. Fake Apple stores remain a problem around the world (particularly in China). They have everything from the T-shirts to the tables! The issues that Scott has to deal with go b
    Negotiating the new normal
    • Sep 5, 2020
    • 4 min

    Negotiating the new normal

    Georgina McManus (Global GC at Manolo Blahnik) and Ashleigh Hegarty (GC and Privacy Officer at Charlotte Tilbury) spoke to Kate Wilkinson (Head of Group Legal at Mulberry) about the issues they have faced in negotiating the new normal. All three incredible women have clearly had a busy year. They demonstrated how they have successfully adapted and helped their respective businesses reshape and regroup so that they remain on the path toward success. How did they survive the pa
    The future of luxury in a post pandemic world - the Harrods take
    • Sep 5, 2020
    • 4 min

    The future of luxury in a post pandemic world - the Harrods take

    Inevitably the pandemic took centre stage at the Luxury Law Summit (3 September 2020) but thankfully it was not the only issue in the spotlight. Harrods' pandemic experience The keynote speaker was Michael Ward, the Managing Director of Harrods. He talked about the impact on the business and the difficult decisions that they have had to take in order to get the business ready for the changes over the next 1-2 years. One of the first issues was the impact of the redundancies.
    Smart fabrics in wearables and their protection with Intellectual Property rights
    • Aug 22, 2020
    • 2 min

    Smart fabrics in wearables and their protection with Intellectual Property rights

    Here is another guest post from Marta Carmona (Master of Advocacy at the University of Málaga) Smart fabrics are textiles which include technology embedded into their fibres thanks to the development of extremely thin smart materials. The inclusion of those materials gives wearables an increased functionality and therefore an incentive for buyers to pay more for the wearable and, in theory, wear it more and for a longer period, which ultimately would increase the sustainabili
    How do you terminate a contract?
    • Aug 22, 2020
    • 2 min

    How do you terminate a contract?

    It is common for business priorities to change and relationships to improve or sour over time. At some point you will want to end a distribution agreement, franchise or agency agreement. Ending a contract is not always that straightforward... The first step is to look at what the contract itself says - this is not always as simple as it may appear and legal help may be required to identify the correct steps to follow. However, this is not the end of the process. There are man
    Will wearable fashion revive retail?
    • Jun 12, 2020
    • 4 min

    Will wearable fashion revive retail?

    Fashion and technology have long been on a collision course and, like so much, the pandemic has accelerated things in a dramatic and life altering way. It’s no secret that the fashion sector has been particularly badly hit by Covid. The saving grace for many brands has been the investment that it has made in the digital and technology business. It’s fair to say that businesses with a strong ecommerce offering have fared much better than the competition - particularly if they
    Brexit & IP - what you need to know
    • Mar 1, 2019
    • 2 min

    Brexit & IP - what you need to know

    Brexit may be nearly upon us. If this happens after 29 March there are various short term consequences to registered rights in the UK and EU. You don't necessarily need to refile a UK mark but forewarned is forearmed. Registered EU trade marks All existing EU trade marks will still cover the UK post Brexit but they will change identity. From Brexit day, EU trade marks in the UK will automatically convert into “Comparable Trade Marks (EU)”. No fee is payable and the owners of
    Designs - what are they and how do they protect the fashion industry?
    • Oct 25, 2018
    • 3 min

    Designs - what are they and how do they protect the fashion industry?

    The fashion industry has obtained enormous benefits from the protection offered by design law in the European Union. But to say that designs law is complicated would be a big understatement. This post introduces registered and unregistered designs and outlines the ways in which they can be used to protect the fashion industry. EU level design protection The European Union offers two types of design protection which apply across the whole of the EU, namely registered and unreg
    Exhaustion of rights - a simple concept with important consequences
    • Sep 24, 2018
    • 1 min

    Exhaustion of rights - a simple concept with important consequences

    Exhaustion of rights is a concept which applies to all IP rights in Europe. Basically it means that if a product is sold ("put onto the market") in the European Economic Area (EEA), the owner of the IP rights in that product can’t prevent its resale elsewhere in the EEA. EEA = all EU member states + Iceland + Norway + Liechtenstein. E.g. if I buy one a scarf in Italy, the owner of the intellectual property rights in that scarf can’t stop me reselling it in Germany because the
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    © 2021 by Rosie Burbidge​

    © 2018 in the cover image by Bernhard Deckert, photographer at bernieshoots.com of an ÏTTAG cosmos collection scarf ittag.uk

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    All content on this website is provided to help you learn more about the mystery and complexities of intellectual property law but it does not constitute legal advice. If you would like legal advice regarding any of the issues raised on this site, please contact Rosie: rosie.burbidge@gunnercooke.com 

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