Fashion is the fifth most polluting industry in the world. The pace of pollution has accelerated in recent years due to a faster and more responsive supply chain and the increased use of technical fabrics and new faster dye techniques which bring harsh environmental consequences. The manufacturing process for many clothes can be very damaging, particularly the pollution of water courses from harsh dyes and bleaches. Not to mention the use of water in the first place - a scarc
The most obvious and important trade marks to register are your brand name together with any logo you have adopted. It is wise to get specialist advice both in terms of the marks you select and the precise goods and services you decide to protect. In addition to registering your core brand. As your business grows, or other symbols become more closely associated with your business, it is worth conducting a regular review to identify other possible trade marks to register. For
Counterfeits are sometimes seen as a sign of success. They show that your business is doing well enough for someone to bother copying it. However, once the initial flash of pride is over, the reality of having someone not only cashing in on years of hard work but also damaging the brand's reputation starts to sink in. Counterfeits, knock offs and close copies are all closely related and cause varying degrees of headaches. The amount of money at stake can potentially be huge.