Intellectual property rights - it's never too early to think about them
Fashion is built on intellectual property rights. The brand is protected by trade marks. The clothing and accessory design by design...
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Aug 17, 20182 min read
Getting to grips with European fashion law
In order to understand European fashion law, it is first important to get to grips with the basics of European law. The European Union...
Aug 16, 20182 min read
Introducing the European Union
The European Union or EU is the political and economic union of 28 European countries who are known as "Member States". The EU has helped...
Aug 15, 20181 min read
Introducing fashion technology
Fashion technology is not just about wearables. It includes the major innovations in textiles such as Tencel and Gore-Tex. One of the big...
Aug 14, 20182 min read
Introducing counterfeits
Counterfeits are sometimes seen as a sign of success. They show that your business is doing well enough for someone to bother copying it....
Aug 13, 20182 min read
Introducing e-commerce
Fashion and retail have faced major disruption from the Internet. Europe currently leads the way on e-commerce and is a major market for...
Aug 12, 20183 min read
Introducing ethical fashion
It is no great secret that fashion leaves a large environmental and societal footprint. Some disasters, such as the collapse of the Rana...
Aug 12, 20183 min read
Introducing agents, distributors and franchising
Franchising, licensing, distribution or agency relationships can help you break into new markets or diversify into new products. It's...
Aug 12, 20181 min read
Introducing intellectual property
Without intellectual property rights it would be virtually impossible for the European fashion industry to continue. These rights enable...
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