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Targeting and trade marks - Beverly Hills Polo Club takes on the Amazon
When is an online marketplace “targeting” consumers in a particular jurisdiction? This was the question that Mr Justice Michael Green...
Feb 22, 20213 min read


Will wearable tech revive retail?
Fashion and technology have long been on a collision course and, like so much, the pandemic has accelerated things in a dramatic and life...
Oct 25, 20204 min read


Don't lose your rights after Brexit
We first wrote about the impact of Brexit over a year ago back in a pre pandemic era. Although we still don't have a deal. The outcomes...
Oct 4, 20203 min read


How do you terminate a contract?
It is common for business priorities to change and relationships to improve or sour over time. At some point you will want to end a...
Aug 22, 20202 min read


European Fashion Law: The book is out!
We have had the launch parties and the book is officially OUT NOW! I've had such lovely feedback already. I hope you both enjoy it and...
Mar 10, 20191 min read


How do you get copyright protection?
Throughout Europe, and indeed in most jurisdictions worldwide, copyright arises automatically upon the creation of the work. Copyright is...
Nov 6, 20182 min read


Diving into sustainability
Fashion is the fifth most polluting industry in the world. The pace of pollution has accelerated in recent years due to a faster and more...
Oct 25, 20183 min read


Designs - what are they and how do they protect the fashion industry?
The fashion industry has obtained enormous benefits from the protection offered by design law in the European Union. But to say that...
Oct 25, 20183 min read


What trade mark should you register?
The most obvious and important trade marks to register are your brand name together with any logo you have adopted. It is wise to get...
Sep 3, 20181 min read


Trade marks and priority
An important feature of the trade mark system around the world is the six month priority period. This is incredibly helpful for all...
Aug 25, 20181 min read


What is a trade mark?
Trade marks give you the exclusive right to use a particular "sign" in your business for particular goods and services. They can...
Aug 24, 20182 min read


How to create a new brand (legally)
This post is about the legal issues you need to consider when selecting a new brand name and logo. This is primarily a question of trade...
Aug 23, 20182 min read


How do you terminate a contract?
It is common for business priorities to change and relationships to improve or sour over time. At some point you will want to end a...
Aug 22, 20182 min read


Setting a price in a European contract
It is common to want to fix a price for goods. It provides you and your customers with certainty and means that you avoid disgruntled...
Aug 21, 20182 min read


European contracts - part two
Defining terms Definitions make contracts easier to read. They are often known as "defined terms" and are a mini dictionary at the start...
Aug 21, 20182 min read


How to handle confidential information
Nobody wants their business secrets getting shared. This can happen broadly online or directly to a particular competitor. Both can be...
Aug 21, 20181 min read


European contracts - the highlights
Every time you order goods from a factory or sell your products to a wholesaler, shop or end consumer, you are entering into a contract....
Aug 20, 20181 min read


How to start a fashion business
When you start a new fashion business, there are lots of competing interests for your time. You want to get finance to pay for stock and...
Aug 18, 20183 min read


Intellectual property rights - it's never too early to think about them
Fashion is built on intellectual property rights. The brand is protected by trade marks. The clothing and accessory design by design...
Aug 18, 20181 min read


Getting to grips with European fashion law
In order to understand European fashion law, it is first important to get to grips with the basics of European law. The European Union...
Aug 17, 20182 min read
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